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What you may not know is that A Charlie Brown Christmas was not only sponsored by Coca Cola - however contracted by Coca Cola. Ten years later, Schultz and producer Lee Mendelson determined to try and discover a sponsor for a Peanuts Tv particular. They produced a short pilot, however had been turned down by all three networks.
Three years later, Time magazine put the Peanuts characters on its cowl. That prompted a call from Coca Cola's advertising agency, McCann-Erickson. They requested if Mendelson and Schultz had ever considered doing a Christmas special. Mendelson fibbed and said, "In fact we have now. We're working on one proper now." Coke requested to see a top level view the following Monday. So Schultz came up with a one web page, triple-spaced outline.
The plot revolved round the concept Christmas was over-commercialized. They offered it to Coke. The tender drink big purchased it. Now Mendelson and Schultz needed to race to create an animated Peanuts particular. It was an nearly impossible activity - as they had to supply over 30,000 animation cells in just some months.
Schultz insisted on using a cast of actual youngsters to voice the show - which was highly unusual as child characters on network Tv had at all times been voiced by adults up till that time. Schultz additionally refused a snort monitor. And he introduced that the particular would include a full minute of Linus studying from the Bible. None of which made the network comfortable. Finally, simply 10 days before the broadcast, they screened A Charlie Brown Christmas for CBS. The network hated the best way the youngsters talked like adults. The community hated the loose animation.
They hated the gradual pace. The Bible section made all of them squirm. They hated the jazz soundtrack. The rushed animation contained mistakes. The network hated the mistakes. Then a Time magazine Tv critic requested to see an advance screening of the special. Mendelson reluctantly agreed. They sat in a room together and the critic did not say one phrase during the complete screening.
Didn't even take a note. Then he just bought up and left when the credit roll. Schultz asked the way it went. Two days later, a full-page evaluate got here out in Time journal. The reviewer referred to as A Charlie Brown Christmas the greatest cartoon ever made, saying it might probably run for a hundred years.
CBS didn't agree with the review, and it could not back out now anyway - the air date was less than a week away they usually had been contractually dedicated. Coke, alternatively, liked the special. They love it because Coke branding was a part of the storyline. The opening scene had Linus smashing into sign in the snow. Another scene has the gang throwing rocks at a Coke can on a ledge.
At the end of the particular, while the Peanuts gang are singing Hark! Practically half of all folks watching tv that night tuned in - totalling over 36 million viewers. It was an enormous success. The general public liked everything the network hated. It was a huge win for Coca Cola, too. It acquired luggage of mail from fans of the particular thanking the smooth drink company for sponsoring the present.
Coke had tapped into the emotion of the special with its sponsorship. And those glad tidings spilled over onto the model. Depending in your age, it's possible you'll remember this Charlie Brown Christmas special differently than I just described it. When Coke's sponsorship ended in 1967, the special was closely edited - with all the Coke references taken out. But that posed a problem, because the original Coke references have been embedded in the unique storyline - that's why the model chances are you'll recall comprises some questionable edits, together with an abrupt ending.